Goulburn Mulwaree destination action plan : 2020 to 2025
Wray, Meredith2020
Book
"Enhancing Goulburn as a contemporary and appealing regional destination, as the heart of the Tablelands is important to increasing visitor expenditure, overnight stays and daytrips to the area and the broader region." (p.12)The Goulburn Mulwaree Destination Action Plan is an important part of the Tablelands Destination Development Project. Priorities for the next five years focus on continuing to drive a strategic approach to the growth and development of the Goulburn Mulwaree visitor economy; support for events that position Goulburn Mulwaree as an important regional destination for sports tourism and events; ensuring tourism is considered as an important part of Council strategic land use, community and infrastructure planning; adopting a proactive approach to attract and support private sector investment; advocating the benefits of growing the visitor economy to Council, industry and the community; and aligning Goulburn marketing activities to recommendations of the Tablelands Destination Development Plan as appropriate. (Introduction, p.7).
Main title:
Goulburn Mulwaree destination action plan : 2020 to 2025 / developed by Dr Meredith Wray, Wray Sustainable Tourism Planning and Research, in cooperation with Jessica Price, Coordinator Marketing and Events, Goulburn Mulwaree Council..
Author:
Wray, Meredith, consultantPrice, Jessica, developerWray Sustainable Tourism Planning and Research, consultancy firmGoulburn Mulwaree (N.S.W.) CouncilDestination Southern New South Wales
Imprint:
[Goulburn, N.S.W.] : Goulburn Mulwaree Council, July 2020
Collation:
27 pages : charts, photographs, portraits, tables ; 21 x 30 cm
Series title:
Notes:
Destination Southern New South Wales commissioned the preparation of the Tablelands Destination Development Plan [TDDP] 2020 to 2025, and integrated local Destination Actions Plans [DAPs], to create a collaborative Regional Visitor Economy Action Planning Framework to guide the work of local, regional and state tourism stakeholders to grow, develop and promote the region's visitor economy to 2025.
Contents:
1.0 Introduction2.0 Tablelands 2025 Visitor Economy Objectives3.0 Growing the Goulburn Mulwaree Visitor Economy4.0 Goulburn Mulwaree Tourism Vision 20255.0 Goulburn Mulwaree Visitor Economy Opportunities and Challenges6.0 Strategic Priorities7.0 Implementation
Dewey class:
338.47
Language:
English
Subject:
BRN:
172116