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Goulburn Development Project 1983

George Kelly & Company Pty. Ltd1983
Subject: The Goulburn Development Project is a short and long-term marketing strategy to increase the growth rate of Goulburn economically and in terms of population size, in a controlled, orderly way. the approach taken was to examine the fundatmental economics of the City as it currently stands, and to assess the aspirations and attitudes of current settlers, in order to develop the City in a way which gave optimum benefits to current settlers and investors so that they could adjust their lifestyle, taking full advantage of city growth and development. The initial philosophy was that any attempts at growth should not disadvantage those people who have already settled in the district and generated its status in the community over the years, or those who have invested money in the City.
Main title:
Goulburn Development Project 1983 / prepared by George Kelly & Company Pty. Ltd.
St Leonards, N.S.W. : George Kelly & Company, 1983.
ii, 64 p. ; 31 cm.
[Volume 1] Report: 1. Background -- 2. A philosophy of major industry attraction -- 3. Other areas of industrial and commercial development -- 4. Advertising and promotion of the city -- 5. Recommendations.[Volume 2] Appendices: Appendix A. Economic analysis -- Appendix B. Study of the business community -- Appendix C. Survey of attitudes -- Appendix D. Survey of potential project investors -- Appendix E. Survey of potential settlers-Sydney.
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